TOKYO MOTOR SHOW VR for Mitsubishi

TOKYO MOTOR SHOW VR for Mitsubishi is a virtual reality concept car experience released in October 2019 for the 46th Tokyo Motor Show, where visitors could explore Mitsubishi’s latest concept vehicles in an immersive digital format. At the show, Mitsubishi Motors presented futuristic models like the MI-TECH CONCEPT electric SUV and SUPER HEIGHT K-WAGON CONCEPT, and paired them with a dedicated VR exhibit that allowed attendees to view the concept cars from multiple angles, zoom in on detailed design elements, and virtually walk around or even under the vehicles — far beyond what static displays could offer. This VR experience enhanced engagement with the brand’s vision of future mobility by blending advanced automotive design with interactive technology, giving users a dynamic and memorable way to discover Mitsubishi’s next-generation concepts.